easy hair. made pretty

we are the accessory you reach for when you want to look polished and pretty in seconds. when you don’t have an hour to style your hair. when you realize a simple ponytail is a classic choice.

pride in innovation

we pride ourselves on creating innovative accessories. searching for ways to turn something simple into something beautiful. We believe that the smallest detail can transform your look from mundane to extraordinary.

beauty in simplicity

our products are simple and functional, yet strive for a beautiful aesthetic. refined until the ease of its use transforms the way you once performed the same task.

most innovative ponytail holder

real simple magazine