As a fashion show producer, Diana Wright originally created Pulleez out of necessity; she needed something that would quickly and gently pull models’ hair back while they were getting make up backstage. She rigged up some crude prototypes of a sliding ponytail holder and brought them to fashion week to use on the girls. Diana called the little hair ties ‘Pulleez’.
Pulleez were an instant hit with both models and designers and were soon spotted on the runway, sparking Diana’s realization that she had a product that all women would love. Today, Pulleez ponytail holders are a leader in the luxury hair accessory market. The success of the initial product has sparked the creation of additional accessory lines that enhance the company’s quality and aesthetic.