Pulleez ponytail holders were created by former fashion show producer Diana Wright out of necessity; she needed a ponytail accessory to use backstage that would easily hold hair up that wouldn’t leave behind the dreaded crease that comes from twisting an elastic band multiple times.

Pulleez became an instant hit both backstage and on the runway. Models and designers asked if they could keep their Pulleez and wanted to purchase more for their friends. Many of the models wore the pieces on their wrists as bracelets. A ponytail brand was born.

Pulleez’s sliding system is not only functional but beautiful as well, with metal or crystal charms adorning the ends of the elastic. Pulleez are secured by sliding hair through the elastic once; the wearer then
squeezes the Pulleez while pulling the ends of the elastic to a desired tightness. Simply squeeze again to loosen the elastic and release the hair. The design eliminates hair snagging.