As a fashion week producer, Diana Wright originally created Pulleez out of necessity; she needed a ponytail accessory to use on models that would quickly hold hair up backstage without leaving behind the dreaded crease that comes from twisting traditional elastic bands in the hair.
Pulleez were an instant hit with both models and designers and they were soon spotted on the runway, sparking Diana’s realization that she had a viable product. Pulleez are now found in the best boutiques and salons in the U.S., and are a top seller on QVC.
The success of Pulleez ponytail holders has led to the expansion of the brand to include chic, runway-inspired hair accessories and jewelry. Diana’s goal is for women to have access to one-of-a-kind accessories without having to travel to a big city to discover what’s on-trend.